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Mediatool has been launching new ads to increase engagement and awareness of the brand and generate high-quality leads by focusing on three specific positioning and messaging statements. They have created Unique Selling Points that distinguish what the platform is, how it differs from others in the market and what audiences it is useful for. The ads were launched across Facebook’s suite of platforms (Facebook, Instagram, Messenger, Audience Network) and Linkedin. The unique selling points have been split into three key areas focusing on – the tool, time-saving aspect for marketers and team collaboration.