In this work, the objective was the creation of a logo for a new studio, Pixie Think, dedicated to the specialized study on personality and brand coherence that, through a meticulous analytical and creative process, defines, finds and enhances the essence of brands to make them recognizable, desired and consistent over time. Its objective is to contribute and maintain coherence between content and form at any stage in the life of the brand.
The client proposes two archetypes that build their brand at 50% each. The first, wise, specialist, ‘thinker’, pedagogue, who sets his goal in finding the origin of things, their logic and meaning, and contrasting truths. Their communication is based on clarity and precision. The second, creator, cook, ‘maker’, designer, who is in charge of express the idea in a genuine and elegant way. They connect with emotions and use an original tone with a metaphorical point.